LACES

Looking like an 80's styled dream, this Nike Pop Up installation, designed by Robert Storey Studio,delivers an eye catching setting for Nike's newest products.

 

Among this neon inspired habitat lies Nike's newest and best products in the Female training range. This includes the training range of sports bras, legend pants and shorts as well as the Nike Hyperfeel TR and the Free TR.

 

The installation is told as a story, bringing the customers through neon lights, mesh pannelling and abstract cut outs. It ends with a full "whiteout" area, stocked with Nike training accesorries where customers can get hands on and catch a work out.

 

Thanks to JJ for the post.

 

A